Love lies and the science of online dating are there any good free dating websites
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.
Scarred by their parents’ (or their own) divorces, this generation approaches affairs of the heart with the same pragmatism as it might buying a car or booking a holiday.
Schulman cautions his readers against lying on their social media profiles, and argues instead for improving "offline" life.
"Embrace who you really are, both online and off" is the message at the heart of his book."―Overall its not a bad book and it does have some interesting information.
I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.
“Although I felt a bit of a loser, I joined an online dating agency.
But since 1995 when the first online dating site was launched, the tables have completely turned.“We’d love to get hold of more of it, but they’re not keen to share though we’re in discussion with a few of them,” says Robin Dunbar, professor of evolutionary psychology at Oxford University and author of The Science of Love and Betrayal.